Shopify is a cloud-based, fully hosted eCommerce platform that allows businesses to create and manage an online store. It provides a range of tools and features that make it easy for users to create and manage their own website, including a customizable storefront, product management, and inventory tracking. Shopify also provides integrated payment processing, as well as a variety of plugins and apps that can be used to add additional functionality to a store. Additionally, it offers a variety of themes and templates to choose from, allowing users to easily customize the look and feel of their website. Overall, Shopify is a widely used e-commerce platform that is known for its ease of use and flexibility.

Shopify Plus is the enterprise-level version of Shopify, which provides additional features and capabilities tailored to larger businesses and high-volume merchants. Here are a few benefits of using Shopify Plus:

1. High-volume scalability: Shopify Plus is designed to handle large amounts of traffic and sales, providing enterprise-level performance and security to ensure that online stores can handle high-volume transactions.

2. Advanced customization: Shopify Plus allows for more advanced customization options, including the ability to make changes to the checkout process and access to the full Liquid codebase. This can be beneficial for businesses that need more control over the functionality and design of their website.

3. Dedicated account management: Shopify Plus customers receive a dedicated account manager, as well as a 24/7 support team, to help with technical issues and provide guidance and support for growing their business.

4. Multilingual and multi-currency support: Shopify Plus allows businesses to sell products in multiple languages and currencies, allowing businesses to reach a wider global audience.

5. Advanced reporting and analytics: Shopify Plus provides more detailed and advanced reporting and analytics, allowing businesses to make more informed decisions about their sales and customer behaviour.

6. Support for custom apps and integrations: Shopify Plus allows for custom app development, which can be essential for businesses that require specific functionality not available through Shopify’s app store, this gives businesses more flexibility and control over their online store.