AirAnswers
digidance0111
AirAnswers® has the ability to identify the harmful, invisible bioaerosols that can cause potentially harmful health effects like asthma attacks or cardiovascular issues. AirAnswers® allows you to take pinpointed actions and bring confidence and peace-of-mind to your clients with the device that has the ability to capture allergens, molds and viruses such as COVID-19.

Web Services

eCommerce Web Design

Website Audit

Magento Development

Hosting and Support

Search Engine Optimization

The Story
Meet AirAnswers

AirAnswers® is the only company providing airborne allergen detection either through physicians, industrial hygienists, indoor air quality professionals, home resale or direct to consumer. It has developed highly sensitive patented technology for testing and measuring biological agents in the air, including viruses and specifically SARS-CoV-2.
The Challenge

The Challenge

  • Despite their best efforts, the website wasn’t helping them reach their goals. The outmoded design and lack of customer clarity made it a major challenge to make necessary adjustments. It was time for an update!

 

  • The website lacked organization and searchability, making it difficult to navigate.

 

  • The users and the tech were in a muddled disconnect – what was offered wasn’t understood, leaving an ambiguous void to be resolved.

 

  • AirAnswers needed a partner with exceptional design skills and expertise in implementing user experience best practices and SEO to boost performance and conversion rates.
The Strategy

The Strategy

  • To capture a deep understanding of AirAnswers customers and their journey, we launched an in-depth exploration – involving interviews, workshops with internal stakeholders and comprehensive SEO keyword research. This enabled us to craft powerful positioning statements that perfectly align messaging with their customer experience.

 

 

  • We focused on boosting the credibility of the benefits and gave the customers clear reasons to buy the products.

 

  • We used content marketing best practices that would drive awareness, education, and trust, and we made it easy for users to navigate through the site to quickly get the information they need.
The Results

The Results

  • AirAnswers has a new website that is modern and bold. It elevates the brand, and is built to meet the needs of the business and customers.
  • Our dedication to design and user experience resulted in a quick pay-off, with remarkable growth seen across site sessions and page rankings. Through passionate advocacy of our ideas, we have been rewarded for taking the initiative.
  • Average keyword position increased by 30 within one month
  • Overall sessions are up 72.71% in the first month of launch.
  • The website is easy to update, so AirAnswers can efficiently make changes as they need to and add new resources into their product cart as they are generated.

AirAnswers Homepage

First-time website users rely heavily on the main navigation options and the homepage content to determine which type of site they’ve landed on and how broad (or narrow) a product range it offers.

In this homepage layout we feature the main product categories to give the user a clear scope of the product offering. In addition, a well organized product menu and robust search functionality helps guide users into their next step in the buying journey.

Product Description Page

The overall product page layout greatly impacts a site’s UX performance. Usability testing shows that poorly executed product page layouts are the primary reason for product and site abandonments – simply because the users couldn’t get an overview or weren’t able to locate the desired content.

After comparing competitor product layouts and conducting voice of customer interviews and usability testing, we learned that users needed an easy way to scan for product specifications. Here the product specifications are open and not hidden behind tabs. Users can either scroll though the content or click “specifications” which automatically scrolls them to the specifications table.